The process of creating value for ideal clients by developing, piloting, and packaging breakthrough products, services, and experience to create transformation and build competitive advantage.

This concept goes beyond mere product or technological innovation, encompassing a broader scope that can involve rethinking business models, exploring new markets, reinventing processes, and developing novel ways to deliver value to customers.

Key aspects of strategic innovation include:

1. Vision and Leadership: A clear vision and strong leadership are essential to steer the organization towards innovative strategies. Leaders must champion a culture of innovation and be willing to take calculated risks.

2. Technology Utilization: Effectively leveraging new technologies like AI to enhance operations, create new products or services, and improve customer experiences.

3. Ideal Client Focus: Understanding evolving customer outcomes and obstacles, and using this insight to drive innovation in products, services, or business models.

4. Business Model Innovation: Rethinking how value is created and captured, which can involve changing revenue models, distribution channels, or customer engagement strategies.

5. Organizational Agility: The ability to adapt and respond quickly to market changes and emerging opportunities.

6. Collaboration and Diversity: Encouraging collaboration within and outside the organization and leveraging diverse perspectives to fuel creative problem-solving.

Strategic innovation is crucial for long-term success and relevance in an increasingly competitive and rapidly changing business environment. It requires a balance of creativity, strategic thinking, and execution capabilities.